Book Blitzes/Promo Posts

Alloy Entertainment Launches New Digital-First Imprint with Amazon Publishing

Some interesting news for the book publishing community was brought to my attention today, and I thought I’d share it with all of you! We all know that Amazon has become a powerhouse in the online marketplace. They dabble in a little bit of everything and, for the most part, I’d say that they do it well. 
Today’s news is that Alloy Entertainment, the company that brings you shows like Pretty Little Liars and The Vampire Diaries, is breaking into the publishing world through Amazon Publishing. The first three titles in their new imprint launch today! 
I don’t want to post the whole press release here, but I did want to pull a bit of the official wording for you to take a look at.
***
[From the Official Press Release]
Alloy Entertainment acquired the books based on the unique
voices of the authors and originality of the stories. The company worked closely
with each of the writers throughout the publishing process in an effort to gain
the widest possible readership. The books will be published under the Alloy
Entertainment publishing banner, which currently includes more than 75 New York Times bestsellers.
“One of our strengths is working with talented authors to
create and develop properties that have mass entertainment appeal,” said Leslie
Morgenstein, President of Alloy Entertainment. “This program is an exciting
extension of our business and will allow us to leverage Amazon’s ability to
distribute to an incredibly diverse and broad readership.”
Rebel Wing
is the book of my heart. It’s a story I felt compelled to tell, both from the
perspective of an Army wife and as someone who believes you can never have
enough strong female characters in the world,” said author Tracy Banghart.
“Being given the opportunity to work with the incredibly talented folks at
Alloy to make it the best version of itself was an exciting and affirming
process, and knowing that its distribution will be handled by Amazon—a company
that has already made so much possible for me as an indie author—is pretty much
the definition of win-win as far as I’m concerned.”
“Alloy has a tremendous track record developing stories,
like Gossip Girl, Pretty Little Liars and The Vampire Diaries, that our customers
love,” said Jeff Belle, Vice President of Amazon Publishing. “We’re thrilled to
promote these books from Alloy Entertainment with our Powered by Amazon
program. It’s a great fit.”  
Authors who publish with Alloy Entertainment’s new
digital-first imprint receive an advance and royalties paid on a monthly basis.
Alloy Entertainment will also look for opportunities to develop acquired titles
as television series, feature films, and digital entertainment.
***

Thoughts? 


I’m actually pretty excited to see where this goes! I’m all for digital first titles, as I think it gives new authors a much better chance to gain ground when they launch their debut novels. I, for one, know that I’ll be keeping an eye on these titles and any others to come.

Thank you to Wunderkind PR for providing me this information!