Tuesday, July 29, 2014

Alloy Entertainment Launches New Digital-First Imprint with Amazon Publishing

Some interesting news for the book publishing community was brought to my attention today, and I thought I'd share it with all of you! We all know that Amazon has become a powerhouse in the online marketplace. They dabble in a little bit of everything and, for the most part, I'd say that they do it well. 

Today's news is that Alloy Entertainment, the company that brings you shows like Pretty Little Liars and The Vampire Diaries, is breaking into the publishing world through Amazon Publishing. The first three titles in their new imprint launch today! 

I don't want to post the whole press release here, but I did want to pull a bit of the official wording for you to take a look at.

[From the Official Press Release]

Alloy Entertainment acquired the books based on the unique voices of the authors and originality of the stories. The company worked closely with each of the writers throughout the publishing process in an effort to gain the widest possible readership. The books will be published under the Alloy Entertainment publishing banner, which currently includes more than 75 New York Times bestsellers.

“One of our strengths is working with talented authors to create and develop properties that have mass entertainment appeal,” said Leslie Morgenstein, President of Alloy Entertainment. “This program is an exciting extension of our business and will allow us to leverage Amazon’s ability to distribute to an incredibly diverse and broad readership.”

"Rebel Wing is the book of my heart. It’s a story I felt compelled to tell, both from the perspective of an Army wife and as someone who believes you can never have enough strong female characters in the world," said author Tracy Banghart. "Being given the opportunity to work with the incredibly talented folks at Alloy to make it the best version of itself was an exciting and affirming process, and knowing that its distribution will be handled by Amazon—a company that has already made so much possible for me as an indie author—is pretty much the definition of win-win as far as I’m concerned."

“Alloy has a tremendous track record developing stories, like Gossip Girl, Pretty Little Liars and The Vampire Diaries, that our customers love,” said Jeff Belle, Vice President of Amazon Publishing. “We’re thrilled to promote these books from Alloy Entertainment with our Powered by Amazon program. It’s a great fit.”  

Authors who publish with Alloy Entertainment’s new digital-first imprint receive an advance and royalties paid on a monthly basis. Alloy Entertainment will also look for opportunities to develop acquired titles as television series, feature films, and digital entertainment.



I'm actually pretty excited to see where this goes! I'm all for digital first titles, as I think it gives new authors a much better chance to gain ground when they launch their debut novels. I, for one, know that I'll be keeping an eye on these titles and any others to come.

Thank you to Wunderkind PR for providing me this information!


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